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spotlight-studios
12th February 2015

Is my face a feminist issue?

Kirsty Marsh on the feminist face of make-up mavens
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TLDR

As a child nothing could compare to the glee of sneakily raiding my mum’s make-up bag to paint my lids mauve and draw on some wobbly red lips without getting caught. I continued to innocently play around with cosmetics until secondary school when I decided that wearing make-up everyday was a necessity akin to brushing my teeth. Spidery black lashes, mismatched foundation and pearlescent eye shadow (sourced from quality publications such as Shout and Mizz) possessed the same innocence and naivety as my earlier experiments.

I have worn make-up every single day from the age of 14, and over time the bare essentials have gone from black mascara and Vaseline to a minimum of foundation, face powder, brow filler, mascara, and winged eye-liner. This dependence on a fully made-up face will no doubt be deemed “un-feminist” by many people and it has, on occasion, made me consider why it’s so important to me.

The simple reason that I wear make-up is to look and feel more attractive because funnily enough, seeing my spotty, shiny, bare-faced reflection in the mirror doesn’t exactly fill me with confidence. I see nothing inherently wrong with disguising my flaws and accentuating the features that I do like.

To me it is no different from anyone, male or female, having a regular haircut or buying a T-shirt that they like. You only have to look to nature to see how the laws of attraction are a part of the existence of many organisms from plants to birds. For most of these creatures it is necessary to their survival, as they use their appearances to attract mates or deter predators.

Cosmetics have also been used for thousands of years by both men and women from almost all tribes and cultures. They were used for various reasons for hygiene in Ancient Egypt,  to define social class in the Chinese Dynasties, and to intimidate the enemy during battle by Aborigines and Native Americans.

Ultimately, wearing a bit of make-up to improve your appearance certainly does not make you a slave to the patriarchy. To me feminism is about a woman being equal to a man and being free to make her own life choices.

And what’s more empowering than a woman choosing her own look and to wear make-up because she wants to, not because she is conforming to social expectations?


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