Avant-Garde style profile: Pam Hogg

I’m not sure that many of you will have heard of Pam Hogg, but it is safe to say that her work is not for the faint-hearted. Readers of a nervous disposition, look away now…

With a celebrity following including the likes of  Rihanna, Kylie, Alison Mosshart, and Siouxsie Sioux sampling a burst of colourful Hogg lycra on stage and having once been the musical support act for the likes of The Pogues and Debbie Harry, Hogg has fronted bands performing a wide range of music from rockabilly to punk. No wonder then that the 46 year-old has successfully created a totally unique brand characterised by strong elements from her punk-rock youth.

Hogg was even recently requested by Lady Mary Chateris to design her wedding dress when she married Robbie Furze earlier this year, with the end product showcasing a look like no other. That’s what you get when you use the same designer as Lady Gaga.

To say that her designs are edgy would be THE understatement of the year! I don’t think you would be able to walk out normally in a  signature Pam Hogg piece unless you have an equally as bold personality to carry off the look (so that’s Lady Gaga or a serious punk rocker) or you are attending a crazy event which calls for such attire.

The beauty of her creations however, is that they can be easily adapted to suit the individual, for those of us who do like to incorporate some elements into your outfits that add a bit of…flare, let’s say, without getting too much of the wrong attention! Needless to say, her Autumn/Winter 2012 collection is simply remarkable. Although the mono-brows are still, well, we will give it to you, scary.