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Glossier: Cult brand or profit machine?

Glossier: Cult brand or profit machine?

Glossier were famed for their Balm Dotcom and Cloud Paint Blush, but with product prices rising during a cost-of-living crisis will their cult status last?
Matilda Djerf and the vulnerability of influencer brands

Matilda Djerf and the vulnerability of influencer brands

Influencer Matilda Djerf’s brand Djerf Avenue has recently come under fire for targeting creators making content about dupes of her products
Madlug: Life goes inside

Madlug: Life goes inside

Victoria Evans highlights the positive activism of ‘Madlug’: a brand fighting to end the stigma many children in care experience
The trend of sustainability in S/S 2018 collections

The trend of sustainability in S/S 2018 collections

Sustainability and fashion is an interesting pair. In an industry that is defined by constant change, how can it be sustainable?