Fashion, beauty and … technology?
“Technology touches every part of our lives and is becoming increasingly prevalent in fashion in terms of fabric and design.” – Little Miss Geek founder Belinda Parmar. Other amazing examples of technology within fashion lie with Cute Circuit, whose ‘Ready to Wear’ collection was the “first ever micro-technology infused fashion collection on the market and continues to lead the way in interactive RTW.” (Cutecircuit.com 2010) The brand was endorsed by celebrities, such as Katy Perry who wore a light pink gown adorned with LED lights. Nicole Scherzinger also wore the world’s first ‘Haute Couture Twitter Dress’ which included the latest technology in LED lighting showing animations and realtime tweets. By using the hashtag #tweetthedress, fans could see their messages flash over the dress. See the video at: www.cutecircuit.com/collections/twitter-dress/. If you would like to get your hands on one of these extraordinary designs, the ‘K’ dress from CuteCircuit was inspired by the one worn by Katy Perry and would set you back £1,500.00. The LED lights can be set to whatever colour and pattern you choose via a controller and can charged using a USB right off your laptop!
New technology is not only being featured in Fashion, but also in Beauty…NASA technology for your skin? Yes please! This new ‘Youth Booster’ moisturiser by IOMA is boasting to use the same MEMS technology “found in the Curiosity robot currently investigating Mars as part of NASA’s Mars Science Laboratory mission.” (Vogue) The MEMS sensor cap lets you test your skins hydration, by counting the number of LED lights that appear to tell you how many times to apply the cream. – Exclusively at Harrods: Priced at £149.