November is the official anti-bullying month and alongside many in the public eye promoting awareness for bullying and cyber-bullying alike, the fashion company DSquared² has partnered with the charity ‘Be Nice, Be Cool’ to launch their own fashion line in support of the cause.
In an interview with GQ, Dean and Dan Caten — cofounders of the fashion line — admitted that the charity was very close to their heart as they had been bullied for a lot of their school life and wanted to make a contribution through their work.
The brothers claimed that the bullies particularly focused on their position as immigrant kids as well as their interest in fashion over football. With this line, they seek to teach kids that it is cool to be kind. In a Vogue feature, they go on to say that they hope the line can teach people to approach everyone with a different kind of attitude and they hope to have a continuous working relationship with the charity.
Many high profile Italian celebrities turned out to support the brand at their launch during Milan fashion week on the 20th of September, all wearing various items that can be seen on the brand website. The designers describe the collection as a ‘capsule wardrobe’ that includes denim jackets, hoodies, t-shirts and accessories that all come in various bright shades with the slogan emblazoned on all of them, to purvey an “attitude of strength, confidence and positivity”.
The collection is available to men, women, and children, through various retailers and online, with part of the profit being donated to the charity. The clothes are cool, bright, and colourful, to support the positive message of the organisation and due to the nature of a capsule wardrobe, all work well together. The brand announced that the line will be open to the public in late November, with the promises of lots of sweatshirts for those colder winter days.