Skip to main content

3rd October 2019

Manchester United announce financial gains amidst performance woes

Although Manchester United are lacking on the pitch, the clubs annual revenues will always lend a helping hand, or will they?
Manchester United announce financial gains amidst performance woes
The money keeps flowing into Old Trafford. Photo: KGGucwa @Wikimedia

In the post-Alex Ferguson age, arguably the biggest side in English football – Manchester United – has struggled to find its feet.

A measly one win out of their last six games has slumped Ole Gunnar Solskjaer’s side down to tenth in the Premier League, which is a position unknown to the United greats of less than a decade ago – and also represents the worst start league start for the Old Trafford outfit in 30 years.

Yet, for all their woes on the pitch and in the dressing room, the size of the club as a brand is still producing meteoric revenues from its global ventures.

A total of £627.1m was vacuumed towards Old Trafford in the 12 months leading up to July 2019, a significant increase on the £589.8m made in the year before that.

Further increases to sponsorship deals, whether by renewing old contracts or acquiring new ones, have kept the Red Devils’ sponsorship revenue at a steady £173m, perhaps giving an insight to why the purse strings at Old Trafford are often very loosely attached.

The arrivals of Harry Maguire, Aaron Wan-Bissaka, and Daniel James cost the club just shy of £150m this summer, but when one sees the cash flow that makes its way through Glazer-Woodward set-up, the transfer sums do not seem so vast.

It can be seen, then, that although Manchester United are struggling to find form after Solskjaer’s brief honeymoon period ended, the financial backing around the club will always act as a cushion to fall back on for those at Old Trafford.

Solskjaer is clearly trying to build a dynasty, with a mix of academy products and young signings. While the team is still a long way from being complete, the revenues produced by the club’s as a brand will be comforting for his transfer strategy.

That said, with Champions League football no longer visiting Old Trafford, revenues could take a sharp downturn in the not so distant future. In order to maintain the status of a once-dominant club, the current side will have to force their way back to the top of the Premier League, and soon.

More Coverage

Victory for MMU as Varsity returns for 2024

It was a day to remember for Manchester Metropolitan as they finished their season on a high, ousting the University of Manchester 20-38 in a thrilling comeback for The Manchester Varsity Series.  At last, Varsity returned to a ticketed event, sold-out by both universities. As kick off approached, supporters were primed and ready to enjoy […]

FA Cup Semi Final: “Who is everyone talking about now? Certainly not the team that won.”

During a nail-biting and controversial match again Manchester Utd, the hopes of Coventry fans reached cloud 9

The new generation of F1 drivers: Wasted potential?

F1 is the highest class of international racing for single-seaters, but with such extreme competitiveness and only 20 seats on the grid what are the options available to talented drivers like Liam Lawson or Oliver Bearman?

Tyrants cruise to playoff victory against Stirling Clansmen. Final Score: 20 – 8

The Tyrants wrapped up the division title on the final day of the regular season against MMU and progressed to next round of the playoffs with a convincing win.