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rebranding Articles

I HATE THE 2026 ‘REBRAND’

I HATE THE 2026 ‘REBRAND’

The false hope the 2026 ‘rebrand’ brings for young women in fact reinforces there is a correct way to exist. Self-improvement should not demand uniformity but should celebrate authenticity
We do not need another Victoria’s Secret Fashion Show

We do not need another Victoria’s Secret Fashion Show

The Victoria’s Secret Fashion Show returned in all it’s nostalgic glory in 2024, but is society ready to forgive or forget the divisive lingerie brand?
Has Balenciaga become a social experiment?

Has Balenciaga become a social experiment?

Balenciaga has been called out for putting their label on cult fashion products to appeal to the capitalist world of label-lovers. Have they gone too far?

Profile: Jenna Lyons

Sarah Kilcourse takes a look at a powerful female figure who proves that fashion and feminism are a perfect match