abbiramie-ramakrishnan
28th November 2011

Crackberry to Crashberry

Blackberry users can enjoy the free apps and return to using their “crackberries”.
Crackberry to Crashberry

10th October was the beginning of the most devastating service failure in the history of Research in Motion (RIM). BlackBerry users were unable to use the internet, send or receive e-mails or use Blackberry’s own communication platform BlackBerry Messenger (BBM).

Mike Laziridis, founder and co-CEO of RIM apologised on the 17th of October by announcing the compensation for the service stoppage: “We are grateful to our loyal BlackBerry customers for their patience.”

12 free applications can be downloaded from BlackBerry App World including popular games such as Sims 3 and Texas Hold’em Poker as well as service apps like Photo Editor Ultimate and DriveSafe.ly Pro. These are available until 31st December.

However, analysts say that this compensation may not be sufficient to save their reputation. Instead RIM needs to focus on retaining their customers and gaining potential customers’ trust in the service. This can be summed up in just one word in the case of BlackBerry: reliability.

Its secure, reliable and prompt service system was the main attraction for consumers, especially for business customers.
In the current smartphone market BlackBerry has been struggling to keep up in the competition with the Apple iPhone or phones running the Android operating system.  The upcoming months will illustrate how and if RIM can successfully compete in the battle for customers. Meanwhile Blackberry users can enjoy the free apps and return to using their “crackberries”.


More Coverage

Andy Burnham announces new bus fares to combat cost of living crisis

Andy Burnham announces new bus fares to combat cost of living crisis

Bunrham announces that from September 2022 the bus fares will be capped at £2 for adults and £5 for day passes across all operators in Greater Manchester.
Manchester set for travel nightmare this weekend due to busy music weekend

Manchester set for travel nightmare this weekend due to busy music weekend

‘Plan ahead now’ is the warning from Manchester Council for those going
Here comes the sunbed ban?

Here comes the sunbed ban?

Awareness of the effect of indoor suntanning on rates of skin cancer has been growing in recent years. UoM researchers claim it may be time for a nationwide ban.
UoM to give students more choice over remote study in provisional flexible learning plan

UoM to give students more choice over remote study in provisional flexible learning plan

UoM has proposed a new flexible learning plan which includes part-time and digital study

Copyright © The Mancunion
Powered By Spotlight Studios

0161 275 2930  University of Manchester’s Students’ Union, Oxford Rd, Manchester M13 9PR

Copy link
Powered by Social Snap