simone-hollerer
5th October 2012

Ulyana Sergeenko

Simone Hollerer brings us one of the Russian fashion industry’s newest aspiring designers.
Ulyana Sergeenko
Photo: Avocado Sweet

Ulyana Sergeenko is one of a couple of young wealthy Russian women, the so-called Russian Fashion Pack, who became widely known in the world of fashion through their extraordinary mix of high fashion and their regular appearance on street style blogs. Sergeenko started off as a photographer/model and launched her career as a designer in 2011 with an extravagant, ultra-feminine collection inspired by the 1950s. All of her designs draw us to the spirit of this time, since Sergeenko designs are almost exclusively voluminous skirts and dresses with accentuated shoulders and slender waists. She brings back the glamour of Old Hollywood with her floral designs, intense colours and heavy fabrics. However, her main aim is to be a Russian designer and with her collections, show the world Russia’s rich, incomparable culture and history.


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