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9th February 2015

The look of love

Adrienne Galloway on the style benefits of conscious coupling

We have all witnessed iconic examples of couples matching on the red carpet. Like when David and Victoria Beckham dressed in their all leather Versace ensembles in 1999 or when Britney and Justin wore head-to-toe denim at the 2001 American Music Awards. These couples have made a conscious effort to let the public know that when you get one, you also get the other. However, what happens when couples start dressing like each other unknowingly?

Well it’s safe to say that dress sense is influenced by the people we surround ourselves with, what better way to show your coupledom than by shaping one another’s style? Last year we witnessed rapper A$AP Rocky and super model and Yoncé star Chanel Iman share more than just a love affair. On several occasions Chanel was seen adopting A$AP’s monochrome street style, going as far as wearing a bejewelled mouth grill and matching A$AP with an almost identical black bomber jacket. Similarly, thanks to his songstress girlfriend FKA Twigs, Twilight heartthrob Robert Pattinson has swapped the scruffy tees (cc: Kristen Stewart) for edgy baseball caps and beanies in his current style transformation.

While the inevitable “what were they thinking?” question comes to mind when we see old photos of David and Victoria with nearly identical hairstyles, it is important to consider that many fashion industry empires have been built by couples who inspire each other. Kim K has shown her support for Kanye by being seen wearing his collaborations with Giuseppe Zanotti, as well as his custom-designed Nike Air Yeezy II trainers. Though couple’s style may seem cringe-worthy, we can all agree that there are fashion lessons to be learned in every new relationship.

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