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24th July 2015

‘Leading’: Alex Ferguson theatre tour will come to Manchester to launch new book

Sir Alex Ferguson will be interviewed on stage at the Bridgewater Hall on 25th September as part of his new book release

Legendary former Manchester United manager Sir Alex Ferguson will be releasing a new book, LEADING, and will take part in four theatre events in London, Manchester, Glasgow and Aberdeen. The greatest manager in footballing history will be interviewed on stage about the leadership skills he learnt during his record-breaking years of management and how those lessons can be applied both on and off the pitch.

Tickets to all events are £35 and include a commemorative limited first edition hardback of the book. All events will go on general on sale on 28 July at 10am.

21 September 2015—London, Royal Festival Hall, Southbank Centre (in association with LinkedIn)
Sir Alex will be in conversation with successful businessman and co-author Sir Michael Moritz. The event will be chaired by Lionel Barber, Editor of the Financial Times.
Box Office: 0844 875 0073,
Priority booking for Southbank Centre Members from the 27th of July.

25 September 2015—Manchester, The Bridgewater Hall (in association with The Guardian)
Sir Alex will be in conversation with Dan Walker.
Box Office: 0161 907 9000,
Priority booking via The Guardian from the 26th of July.

28 September 2015—Glasgow, Royal Concert Hall (in association with The Herald)
Sir Alex will be in conversation with Nicky Campbell.
Box Office: 0141 353 8000,
Priority booking via The Herald from the 27th of July.

1st October 2015—Aberdeen, Music Hall (in association with The Herald)
Sir Alex will be in conversation with Nicky Campbell.
Box Office: 01224 641122,
Priority booking via Aberdeen Music Hall Members and The Herald from the 27th of July.

The Scot spent 26-and-a-half glittering years at Old Trafford winning 38 major trophies, including 13 Premier League Titles and 2 Champions Leagues. Sir Alex also enjoyed great success managing Aberdeen, in particular winning the European Cup Winners’ Cup in 1983, defeating Spanish giants Real Madrid.

Sir Alex said in March, as he announced the new book: “Since stepping into retirement I have had the opportunity to reflect on my time as a football manager, and to consider the reasons behind my success through personal recollections, conversations with Mike Moritz and my role at Harvard Business School.

“It has been a new experience for me to be looking into the past rather than planning for the future, but one that I have found enjoyable and rewarding.”

Sir Alex’s autobiography, published in 2013, became the fastest selling non-fiction book since records began. His theatre events in 2013 broke box office records; Manchester sold out 1700 seats in five minutes and 1300 seats in Aberdeen sold out in nine minutes. LEADING will be published globally on the 22nd of September 2015. Following his UK tour, Sir Alex will travel to the United States to launch the US edition published by Hachette Books on the 6th of October 2015.

The book is available to pre-order on Amazon.

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