Hong Kong has emerged as the latest focal point for fashion shows, hosting extravagant runway spectacles from brands such as Louis Vuitton, with others following suit.
Hong Kong strove to reclaim its prominence as a fashion capital, drawing thousands of celebrity enthusiasts outside the glamorous Louis Vuitton runway show on November 30. Louis Vuitton’s creative director for menswear, Pharrell Williams, made a striking appearance during the men’s pre-fall show in Hong Kong, elegantly dressed in a beige suit and a distinctive sailor-style hat. Williams showcased his pre-fall 2024 men’s collection to a crowd of around 1,200 attendees, which included Chow Yun-fat from ‘Crouching Tiger, Hidden Dragon’ and the well-known Korean actor and brand ambassador, Song Joong-ki.
The show was themed on travel, including everywhere from “Hawaii to Hong Kong,” according to Williams. Louis Vuitton converted the iconic Avenue of Stars harbour-front promenade into an urban beach setting. Surf community members from Hawaii, among others, showcased a mix of striped suits, sailing jackets, fisherman-style sandals, and “tropical floral prints” while strolling along the harbourfront. Williams’ designs, characterised by relaxed shapes and added details, lent an upscale touch to beach-inspired attire in some outfits. The ensembles were often accessorised with nautical elements such as raffia bucket hats and a hand-embroidered Louis Vuitton Keepall 25 bag adorned with seashells.
Pharrell Williams expressed immense gratitude for the city’s support in the past and highlighted his numerous collaborations and events held there, including a private sale by his digital auction platform Joopiter and jeweller Lorraine Schwartz in March. Regarding his Louis Vuitton show schedule, he stated, “I definitely knew I wanted Hong Kong to be my second stop after Paris.”
