Rainy Womack, designer and founder of the up-and-coming brand Tell the Truth, made his first ever London Fashion Week debut this September with the drop of his Spring/Summer 2025 ‘Blood Moon’ collection.
Rainy’s vision was to showcase the “rebellious” side of his brand, and ‘tell the truth’ about who they are, which was reflected through the setting of the show. The eerie feel of the catacomb-esque venue, contrasting the ambience of St Martins-in-the-Fields church situated just above, captured the “spooky” aura Rainy described from the line landing on Friday the 13th – inspiring his choice behind the ‘Blood Moon’ title.
Rainy’s line was not only full of daring concepts, but his designs also transformed past styles. The line featured 90’s style double denim co ords in various washes, combined with gothic and grunge details like studs, distressed fabrics, and bold silhouettes. His line embraced punk spirit and Cool Britannia, most notably seen in his closing looks which featured a head-to-toe Union Jack print co ord. The use of bold colours and innovative designs in pieces such as these against the industrial setting compelled viewers to hear the message that to be loud is to be proud.
When talking to Rainy, he made it clear he holds no shame in being authentically yourself, advising people not to change who they are despite the “different rooms” they may walk in to. He uses Tell the Truth as an example of how while “some people like it” and some “might not”, it is important to not shy away from your quirks and ‘tell the truth’ about who you are–conveyed through his one-of-a-kind pieces.
Although it’s more than just that, Rainy’s aim to ‘tell the truth’ stretches beyond just being authentic to yourself, but also authentic to others. His incorporation of vintage reworked fabrics throughout the line emphasised honesty surrounding sustainability, with a focus on moving towards a more eco-friendly fashion industry. Stunning pieces, including a reworked, oversized floral jacket, tailored from fabric “laying around [his] office”, captured this perfectly.
The youthfulness of the brand was portrayed through its ability to relay a meaningful message to a younger audience. The contrast between the recycled pieces in the clothing with eccentric, futuristic hairstyles and makeup made one thing very clear: sustainability is the future.
Overall, Rainy achieved what he aimed to do with this show and more. Tell the Truth is certainly “knock[-ing] down doors” by showing the world that the younger generations should be taken more seriously, by using their voices to break waves in the industry and having a strong, positive impact on our planet. His emphasis to people on keeping “resilience”, even when others try to knock you down, really pays homage to his journey.
Rainy showcases how “keeping the faith”, while fostering the goodwill of others, can turn something like his “self-funded” event into an incredibly impactful, collaborative piece of art; reflecting his message of honesty and perseverance.
Tell the Truth’s vision is not only to make the younger generations heard, or even to save the planet, it is also showing that anything is possible, where authenticity, vulnerability and passion can take something starting from “zero” to a “community” of people and turning a dream into reality. Rainy says “hard work pays off” and, after attending a show like his, he is definitely telling the truth.
If you want to read more about other shows at London Fashion Week, you can here. Alternatively, read about the perspective of the event as a student journalist here.
