Skip to main content

Designer Fashion Articles

Get to know Oddmuse: Aimee Smale on doing ‘what people aren’t expecting’

Get to know Oddmuse: Aimee Smale on doing ‘what people aren’t expecting’

London-based slow-fashion brand Oddmuse took off over lockdown on TikTok and other social media platforms – I picked founder Aimee’s brain on how to break into the fashion industry and her future vision for Oddmuse
The big logo trend: Where does it stand in 2024?

The big logo trend: Where does it stand in 2024?

As logos take a backseat on the runway and in our wardrobes, our emphasis is shifting more towards quality and style
Why we’ve had enough of designer labels profiting from ‘poor’ clothing

Why we’ve had enough of designer labels profiting from ‘poor’ clothing

We’re used to seeing ripped jeans and worn crop-tops on sale, but some of these fashion trends seem to be taking it a step too far.
Accounting for Style #2: Expensive taste and no control

Accounting for Style #2: Expensive taste and no control

A final year English Language student anonymously logs all of their fashion and beauty purchases for the month of October including a first date panic buy, splurging on fancy dress and a trip to Liverpool for the perfect pair of trousers