Do we really need another hobby awareness week?

It was International Book Week, some Internet-worms whispered to Books. The social media-generated ‘awareness’ week that garnered little notice was comprised of a ‘meme’. International Book Week’s medium and method of generating this awareness meant, as Ali Khaled of The National said, making gimmick-y and confining to doomed curiosity object that which real bookworms already treasure: books. So to, very quietly, subvert, watch as we print the entirety of International Book Week here (take that Internet!):

“The rules: Grab the closest book to you, turn to page 52, post *read* the 5th sentence to [friend/relative/person next to you on the bus] as your status. Don’t mention the title.”