University Marketing Strategies
Cachella Smith feels that the use of advertising, league tables and statistics by universities today negatively affects our understanding of what higher education is really about.
False intimacy in social media adverts
Are social media influencers exploiting the authenticity of their platform for profit?
Russell Group graduates earn 40 per cent more after graduation
Study finds Russell Group graduates earn 40 per cent more than other university graduates, and male graduates earn 14 per cent more than female graduates
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Why write what you really think when you can be paid to write what you are told to?
Perfume: necessity or luxurious extravagance?
With student budgets pinching hard, our little luxuries can often take the hit. Deputy Fashion and Beauty Editor Sophie Soar discusses whether perfume is a necessity or a throw away extravagance
Marketing: Who’s in control of what you spend?
With advertising and marketing more prevalent in our lives than ever before, we must ask: to what extent are we truly in control of our own expenditure?
TV Advertising, the Hollywood Giant Killer
Tom charts the fall from grace of some of Hollywood’s greats to the pits of the advertising world