Fashion players of the week: Gigi and Bella Hadid

Gigi and Bella Hadid, the dual cover girls of the March issue of British Vogue, have been labelled the “most famous sister act in the world”.

Gigi rose to fame on the fashion circuit in 2013 when she was signed to the global modelling agency IMG models, Bella followed suit and joined the agency the following year. IMG models now represents all three Hadid siblings, including Gigi and Bella’s younger brother Anwar.

The sisters made their first fashion week debut in February 2014 in New York, and since then their fame has sky-rocketed and they are two of the most sought after faces in the modelling and fashion industry. Though the sisters have distinctive looks, labels quickly began to cash in on the popularity and the unrivalled beauty of the two sisters when they appear in campaigns together.

In the often cut-throat modelling industry, the sisters bring a tender familiarity to their photo shoots and their deep sisterly bond is obvious in both their interviews and photographs. This is emphasised in Vogue’s up close and personal encounter with the pair.

The unstoppable duo has featured in various campaigns together including Balmain’s Fall 2015 ad campaign alongside more power sister couples such as Kendall and Kylie Jenner. Harpers Bazaar reported that the creative director Olivier Rousteing hoped to celebrate the “unique and unconditional love of siblings” in this project. The sisters have also co-starred in both the Fendi and Moschino 2017 campaigns to name a couple. Gigi and Bella also opened together for the final Tommy Hilfiger – Gigi collaboration “TommyxGigi” show in Milan this month.

The sisters have also walked together as Angels in the Victoria Secret 2016 show for Bella’s debut. Gigi previously walked for the company in 2015.

Both Bella and Gigi have become supermodel sensations in a matter of a few short years and also have a strong social media following, however, the sisters have expressed the wish to remain genuine and real on their online profiles among the Insta-famous turmoil. For example, Bella posted a shot of her Vogue cover on her Instagram page thanking the Vogue team for “having my beautiful sissy and I share the March cover showing how similar we really are”. The sisters’ gratitude is refreshing in an industry that is so obsessed with fame.

Vogue states that Gigi and Bella have “reached the level of fame where there is no longer a need for a surname” and I couldn’t have put it better myself.