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marketing Articles

Influencing goes deeper than we think

Influencing goes deeper than we think

We think of influencing as simple: someone you like online tells you to buy something, and you do, like the good little consumer that you are. Maybe it’s not that straightforward
Under the influence: Emma Campbell

Under the influence: Emma Campbell

The very first ‘Under the Influence’ with Manchester-based lifestyle blogger and influencer, Emma Campbell
The Internet of Things: who really needs a smart toaster?

The Internet of Things: who really needs a smart toaster?

From smarter toasters to cars to street lamps, the Internet of Things (IoT) is a movement that will have profound implications for industry and security.
Brand-less Beauty

Brand-less Beauty

Beauty branding is changing fast — hopefully for the benefit of consumers

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Why write what you really think when you can be paid to write what you are told to?

Venture Out, and achieve success

Manchester Enterprise Centre’s renowned Venture Out competition is back for another year of finding the best and brightest future business stars

Marketing: Who’s in control of what you spend?

With advertising and marketing more prevalent in our lives than ever before, we must ask: to what extent are we truly in control of our own expenditure?

Opinion: The Tills Are Alive With The Sound Of Music

Stephen Miller asks whether the high street’s playlist choices are becoming too intrusive

Girl Meets Dress launches student ambassador programme

Girl Meets Dress is offering the most fashionable addition to your CV.