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emily-earle
1st October 2015

Support Your Breasts

Emily Earle reveals all that you need to know to support your breasts with Stella McCartney’s second Breast Cancer Awareness lingerie range
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TLDR

Breast Cancer is the most common cancer in the UK. Every year over 55,000 people are diagnosed with the disease—the equivalent of a diagnosis once every 10 minutes. 1 in 8 women will contract breast cancer within their lifetime, with just over 12,000 people dying from the disease every year.

Whether or not you have been personally affected by breast cancer, October brings a great opportunity to raise awareness of the disease. Breast Cancer Awareness Month raises funds to provide specialist nurses, local services, and a vital emotional support network to those who need it.

Every year, a handful of designers use their creative genius to launch products aimed at raising funds for the charity. Renowned British designer Stella McCartney is to launch her second collection of lingerie this year to support the cause.

Following the success of last year’s range, McCartney has designed a beautiful, feminine collection with a strong underlying message. Not only does her collection look beautiful and fit well, it serves as a healthy reminder to remain vigilant of the disease, no matter your age.

Model of the moment Cara Delevigne is the face of the new campaign. She was chosen by McCartney to represent the younger generation and to push the message of prevention as the most positive approach.

The designer has created the Aliana Playing Range: A balconette bra, soft cup, and a bikini brief in the same shade of hot pink. A percentage of profits from the range will be donated to three breast cancer awareness charities: The Linda McCartney Centre in Liverpool, The National Breast Cancer Foundation U.S., and The National Breast Cancer Foundation Australia.

As part of the range, McCartney will launch her first double mastectomy bra. The Louise Listening bra is designed to reduce discomfort during the healing that is experienced post-surgery. The design takes its name from McCartney’s late mother, who died from the disease in 1998. All sales from the style will be donated to the London-based charity Hello Beautiful Foundation.

The range is available to buy now from McCartney’s website, as well as a handful of other retailers. Support your breasts—click here to do your part this month by supporting an incredible charity, and look great while doing it!


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